Strategic Marketing, Market Orientation, International Marketing and Services Marketing
- (with Carme Casablancas Segura and María del Carmen Alarcón Del Amo) (2016). Stakeholder orientation in public universities: A conceptual discussion and a scale development. Spanish Journal of Marketing, 20, pp. 41 -57.
- (with María-del- Carmen Alarcón Del Amo and Carme Casablancas Segura) (2016). Responsive and proactive stakeholder orientation in public universities: antecedents and consequences. Higher Education, 72 (2), pp. 131-151.
- (with Miguel Ángel López-Lomelí and Jorge Eduardo Gómez-Villanueva) (2016). How local/global is your brand? A technique to assess brand categorization. International, Journal of Market Research (forthcoming)