Joan Llonch

Research interests: 

Strategic Marketing, Market Orientation, International Marketing and Services Marketing

Recent publications: 
  • (with Carme Casablancas Segura and María del Carmen Alarcón Del Amo) (2016). Stakeholder orientation in public universities: A conceptual discussion and a scale development. Spanish Journal of Marketing, 20, pp. 41 -57.
  • (with María-del- Carmen Alarcón Del Amo and Carme Casablancas Segura)  (2016). Responsive and proactive stakeholder orientation in public universities: antecedents and consequences. Higher Education, 72 (2), pp. 131-151.
  • (with Miguel Ángel López-Lomelí and Jorge Eduardo Gómez-Villanueva) (2016). How local/global is your brand? A technique to assess brand categorization. International, Journal of Market Research (forthcoming)
First Name: 
Last Name: 
Universitat Autònoma de Barcelona
+34 93 581 2269

Inaugural lecture 2017/18

Next  Thursday 19 October at 16h professor Antonio Estache will deliver MAREB's inaugural lecture for the course 2017-18, under the title"Institutions for Infrastructure in Developing Countries: What We Know and the Lot We still Need to Know". The lecture will take place at the Faculty of Economics' Sala de Graus.

Antonio Estache is professor of economics at Université Libre de Bruxelles (ULB), where he teaches teaches public economics, regulatory economics, development economics and environmental economics. He is research fellow of the European Centre for Advanced Research in Economics and Statistics (ECARES) and CEPR associate.

More details about his research, publications and teaching activities can be found here


Campus d'excel·lència internacional U A B