María-del-Carmen Alarcón-del-Amo

Research interests: 

Social Media, Social Networking Sites, consumer behaviour, marketing research

First Name: 
María-del-Carmen
Recent publications: 
  • Alarcón del Amo, M.C.; Lorenzo, C., & Gómez, M.A. “Cultural influence on the adoption of social networking sites”, International Journal of Market Research, in press.
  • Alarcón del Amo, M.C.; Gómez Borja, M.A., & Lorenzo Romero, C. (2015).“Are the users of social networking sites homogeneous? A cross-cultural study”, Frontiers in Psychology, 6
  • Alarcón del Amo, M.C.; Rialp, A., & Rialp, J. (2015). The effect of social media adoption on exporting firms’ performance”, Advances in International Marketing, (25),161-186.
Last Name: 
Alarcón-del-Amo
Ph.D.: 
Universidad de Castilla-La Mancha
Phone: 
+ 34 93 581 1207
Campus d'excel·lència internacional U A B