María-del-Carmen Alarcón-del-Amo

Research interests: 

Social Media, Social Networking Sites, consumer behaviour, marketing research

First Name: 
Recent publications: 
  • Alarcón del Amo, M.C.; Lorenzo, C., & Gómez, M.A. “Cultural influence on the adoption of social networking sites”, International Journal of Market Research, in press.
  • Alarcón del Amo, M.C.; Gómez Borja, M.A., & Lorenzo Romero, C. (2015).“Are the users of social networking sites homogeneous? A cross-cultural study”, Frontiers in Psychology, 6
  • Alarcón del Amo, M.C.; Rialp, A., & Rialp, J. (2015). The effect of social media adoption on exporting firms’ performance”, Advances in International Marketing, (25),161-186.
Last Name: 
Universidad de Castilla-La Mancha
+ 34 93 581 1207

Inaugural lecture 2017/18

Next  Thursday 19 October at 16h professor Antonio Estache will deliver MAREB's inaugural lecture for the course 2017-18, under the title"Institutions for Infrastructure in Developing Countries: What We Know and the Lot We still Need to Know". The lecture will take place at the Faculty of Economics' Sala de Graus.

Antonio Estache is professor of economics at Université Libre de Bruxelles (ULB), where he teaches teaches public economics, regulatory economics, development economics and environmental economics. He is research fellow of the European Centre for Advanced Research in Economics and Statistics (ECARES) and CEPR associate.

More details about his research, publications and teaching activities can be found here


Campus d'excel·lència internacional U A B